Last month, Jeff Koons presented Rabbit a three-meter high stainless steel sculpture resembling an inflatable child’s balloon. It has become the most expensive work of contemporary art, Jeff Koons still alive. Koons, a provocative man of the art world, who goes beyond the borders, presents with the Moncler brand for a production that trades the traditional seasonal collections. A project that asks designers to rethink its signature down jackets.
Koons’ mirror surfaced sculptures were of particular inspiration to Francesco Ragazzi, whose 8 Moncler Palm Angels collection and accompanying presentation took inspiration from a vandalised image of one of the American artist’s exhibitions. Instead of designing his collection first, interestingly Ragazzi – who launched Palm Angels in 2014, and began his career as an intern at Moncler – conceived its accompanying A/W 2019 Milan Fashion Week presentation beforehand. ‘I worked backwards’, he explains of the event which was imagined as traditionally clean exhibition space, before its walls were sprayed with multicoloured paint. ‘I wanted to vandalise the purity of an art gallery. In the same way, I’ve vandalised the purity of Moncler.’
Ragazzi worked with artist and choreographer Willi Dorner
The urban works illustrate the human form – on a series of photographs of exhibitions depicting bodies standing, diving and suspended interacting with the Milanese architecture, wearing combinations of colored ski jewel. Their sky blue, lilac and emerald shades recall the mirror effect of the sculptures drawn by Koons and animals in balloons. “The parts are rolled nylon,” he says. “I’ve never seen a metal jacket like that before.”
8 Moncler Palm Angels ‘Art Breaking’ collection launches this week, and the release will see a series of global art showcases, from London to New York, including a roster of vandalised store fronts, tagged with bold red ‘Palm Angels’ graffiti. ‘Coming back to Moncler is an amazing feeling,’ Ragazzi says. ‘As an intern I used to dream about what I could achieve at the brand. Now I can actually do it.’