The strategy of the Spanish manufacturer is very clear: to conquer customers who would not buy Seat. It is now possible to buy a Seat Ateca or rather a Cupra Ateca. The strategy of the Spanish manufacturer is very clear: to conquer customers who would not buy Seat. It’s now possible to buy a Seat Ateca or a Cupra Ateca and discover the shattering concept car Cupra Tavascan.
Target ?
Potential buyers of a Porsche Macan 252 horsepower. With its 2.0-liter turbocharged engine that develops 300 horsepower, four-wheel drive, seven-speed DSG gearbox, four exhaust outlets and 19-inch wheels, the new Cupra Ateca is very promising. It has even been refined by the driver Jordi Gené.
Now let’s look at the symbolic shapes of this triangular tribal logo.
Donec Massa Integer
The tribal style is the oldest form of body art in the world and its symbolism is not to be taken lightly. Born several thousand years ago in Polynesia, it has an extremely elaborate and unique form, with intricate geometric patterns that are reflected as an identity card.
The triangle is associated with the number 3: three sides and three angles. When the triangle is turned upward, its flat base makes it a symbol of stability and balance. This elevation also reflects progress and success. We can go even further by saying that the triangle is also the tip of the arrow. The direction and the determination are then represented. By its stability, the triangle is the basis of many constructions. It is therefore not a coincidence that this geometric form is often used in the logos of architects and construction companies and / or works. Note that the triangle can be used in many other areas, especially when it symbolizes elements such as a mountain or the sail of a boat.
In some societies, the triangle represents femininity. To understand this meaning, let’s go back some time. In ancient times, the female gender was simply represented by a triangle with the tip turned down.
Today, this symbolism has not completely disappeared and is found in ready-to-wear brands.
Finally, this triquetra (word derived from latintri-, “three”, and quetrus, “provided with corners”) is a strong message sent by the Spanish firm of Martorell to symbolize three main axes for the future of the brand: stability, progress and success.
And that’s without counting on the unwavering support of Cubrar (in Umbrian), or Ikiperu (in picene), the italian deity of the ancient Umbrians and Picentines … the goddess mother Cupra.
