To understand the importance of this new series 8, we must take a step back. The original BMW 8 Series, known as the E31, debuted at the Frankfurt Motor Show in 1989. It was only the second BMW series car from the post-war period. be equipped with a twelve-cylinder engine. According to a press release published at the time, BMW “launches its bet on the most famous sports coupes in the world with a design embellished with avant-garde elegance, striking performance attributes, a wealth of exceptional innovations and a pinch of exclusive luxury. After its debut, BMW received 5,000 orders in five days, and in the summer of 1990, all the Series 8 models were ordered and accounted for until 1993. So the 8 Series, while incredibly technically impressive, wasn’t the sales success BMW had hoped it would be.
Here’s a perfect transition that brings us to the last generation. Built on a new chassis, carbon fiber and using new engines and the best suspension technology and handling that BMW can collect, the new BMW 8 Series will be an impressive technical achievement.
Commercial success is very possible, our era has definitely changed. But this is not the subject of the brief, the BMW 8 Series Gran Coupe embodies the fascination of the automobile in its most exclusive and sporty form. That’s all for today!