After the success of one of the finest collections of urban hotels, Nick Jones’ latest project travels to the English countryside. Recognized for his unparalleled talent, the jet setter was not wrong. Since the opening of Soho Farm House, migration of Land Rover and Jaguar, Friday night, in this meadow of the Cotswolds, 1 hour from the city. Put green in “rubber boots” and “trench”, nights in the trapper’s house, milk and fresh eggs of the day, organic vegetable garden … Nothing is missing at the table of this neo-rurality, not even the inevitable rain that gives inevitably want to snuggle into one of the Chelstefield or bar home theater.
“A small town, a big village” is the way the staff refers to their new property. Soho Farmhouse is a new confirmation of Soho House’s plans that for 20 years has built a faithful patronage of creatives with its properties around the world. This new approach takes the brand back to its British roots and pushes the concept of community even further.
Only 1 hour from London, there are no less than 100 hectares of gentle countryside that makes up the area. It’s like being there, it’s like Soho Farmhouse was an idyllic village. Here, the only vehicles on the road are vintage milk trucks with blue duck eggs and perfectly worn leather seats.
and at the farm florist and the Deli serves perfect baked goods with homemade jams.
Cabins are dotted throughout the property, with robes personalised to height, rocking chairs on the patio and outdoor baths.
Deliveries come in the form of cocktails from the 24-hour milk truck manned by mixologists or bacon butties from the travelling greasy spoon café. Country-folk will laugh, Londoners won’t know the difference, but one thing’s for sure: Soho House’s cult status just went up another notch.