In the line of brands comparable to Tesla, there is Polestar. This automotive brand takes an important place in the automotive industry. Its major asset: drawn from the collective history of the automotive industry while offering disruptive innovation. The report is without appeal.
In order to understand the DNA of Polestar, we must first accept its unconditional link between design and innovation, this EV start-up wishes to make a new breakthrough by also offering mobility.
As if Apple released a new Iphone, the company’s models, Polestar 1 and Polestar 2 are two highly anticipated vehicles on the market. The first is a high-tech luxury GT, an exceptionally advanced hybrid. Offering power, autonomy, dynamic capacity and a perfectly elegant design, Polestar 1 is intended to be exclusive and rare. However, the second car from this daring company will have a much wider reach. The all-new Polestar 2 sedan is a pure electric vehicle like never seen before. With its future-proof interior technology, with a constantly evolving operating system, Polestar 2 illustrates the Polestar design ecosystem, from the cars themselves to the new spaces for building and buying cars, the Polestar 2 is a brilliant new challenger.
Designed from the ground up by a team overseen by the company’s CEO, Thomas Ingenlath, former design chief at Volvo. With a fully electric transmission at its heart and guided by the power of Google’s automotive services, the Polestar 2 is built in a minimal and functional manner with this rigor in the details in order to evoke at first glance a contemporary design and reconcile design and high technology.
The trend towards electrification has an impact on the way we think about cars. In addition to the extended freedoms offered to car designers, the way customers interact with car brands is changing, ranging from choice and purchase, to use and maintenance, to sharing and everyday driving. Based on this observation, the Polestar brand believes in integrating mobility into your life. Polestar’s product experts don’t just focus on a sale, but aim to guide potential customers through the advanced interior workings of cars and demonstrate the benefits of driving electric vehicles.
With an evocative name is a new type of automotive company for a new type of mobility, Polestar wishes to reshape the consumer experience and the art of travel. The constantly evolving fields of culture and technology are daily redefining the term “normal”.
The past is passing, we are basically entering a new era where technology is the new standard putting innovation before branding.
