As the first media dedicated to the art of road travel. Founded by Michael Trajan (ex-Editor in Chief of Intersection magazine), Roadness offers its readers a whole new way of living the travel experience… Because the road is not just a path that connects point A to point B, Roadness offers new alternatives beyond the beaten track and away from mass tourism; Roadness is aimed at travellers, strollers and nomadic professionals – a premium audience that is curious and concerned about their mode of travel. Roadness is an online magazine, a book collector, an e-shop, a coaching agency specializing in tailor-made travel.
Le Grand Tour
Each number has a trip associated with a “star” vehicle. Roadness takes to the road with no mileage limit and rethinks with elegance and vanguard the art of travelling by car.
Escales
New destinations and unmistakable restaurants, ideas of style: a sharp selection to take to the road with panache, because travel is also an art of living.
Par La Route
Inspired by the future, Roadness imagines new highway experiences and offers improved testing. The opportunity to introduce our readers to the latest models and technological innovations.
Portfolio
Spurred on by long-distance travellers and because being a photographer is a journey in itself, Roadness gives each issue carte blanche to an artist to exhibit his or her work.
Itinéraire Bis
A literary fiction, an urban planning essay, a travel diary… in each issue, Roadness sets out to meet characters, known or unknown, near or far, offering a look at mobility.
Audience
70% CSP+.
30% CSP ++
+ 60 000€ annual income
70% stay in hotels
6 business trips per year
3 personal trips per year
…
Roadness readers spend an average < of €90 per person in restaurants.
A premium audience, curious, concerned about their mode of travel. Secondary target, women S.U.V. consumers.
36% of Roadness consumers plan to buy a new car in the next 12 months
92% are decision-makers in the car buying process
45% already own / would consider buying an electric car
61% already own / would consider buying a hybrid car
78% of respondents say that environmental considerations play a greater role in
their decision-making process when buying a car
71% always do thorough research before buying a car
61% of respondents say technology keeps them ahead of the game
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Welcome to the media that reinvents the road trip.
To get in touch with our editorial team, please email: contact@roadnessmgazine.com
Michael Trajan – Founder & Creative Director