The announcement of the Samsung Galaxy S24 series brings a plethora of AI-powered features aimed at revolutionizing your interaction with your phone.
Samsung envisions your phone as an indispensable digital assistant. Are we now entering an era where factors like form, color, and materials take a back seat to software capabilities? Make no mistake, this trio of new S24 models (S24, S24+, and S24 Ultra) maintains the sleek and tactile design of their predecessors and competitors. Ensuring a great feel in the hand has become second nature for manufacturers, even with the production of hundreds of millions of handsets annually.
What distinguishes the S24 is the deep integration of AI, spanning from search to photography. The full exploration of its capabilities will have to wait until we have the device in hand. However, during the launch event, Samsung emphasized the ‘ProVisual Engine’ used for shooting, editing, and sharing images, along with an enhanced ‘Space Zoom’ function that improves as it zooms in.
As in the past, the premium Galaxy range is divided into three, with the S24 Ultra leading the pack. Enhancements include a bundled stylus and a powerful quartet of rear cameras, one boasting a 200MP resolution. All three models can record 8K video. Crucially, all this AI capability is processed ‘on-device,’ rather than being sent to the cloud for processing. This approach will impact battery life and data usage, likely prompting another round of upgrades among early adopters. Will this be sufficient for Samsung to reclaim the title of the world’s largest phone manufacturer from Apple?
Other promised advancements include the ‘Live Translate’ function, featuring ‘two-way, real-time voice and text translation of phone calls,’ an ultra-strong titanium frame, and the introduction of ‘Circle to Search,’ seamlessly integrating with Google’s services for visual search.
The Galaxy S24 will be available soon, starting from £799