Put Ibiza out of your mind. The opening of a chic new hotel highlights the growing preference among trendsetters for the enchanting allure of Majorca. Hotel Corazón, a 15-room Majorca luxury hotel, farm, restaurant, art space, and shop, lies halfway between Deià and Sóller in a renovated historic finca amidst the Tramuntana mountains and the Mediterranean sea.
The Serra de Tramuntana, a mountain range tracing the northwestern perimeter of Majorca, an island off the coast of mainland Spain, is a breathtaking landscape. Its majestic peaks and valleys are adorned with ancient olive groves, lemon orchards, and charming hilltop villages. The winding trails etched into the rugged cliffs lead through pine forests and past goat herds, ultimately meeting the Mediterranean Sea.
Mr. Arellano and Ms. Bellm have introduced a residency program for artists whose work will be shown in the hotel’s gallery at the end of their stay.
Nine years ago, British fashion photographer Kate Bellm made the bold decision to call these mountains home. She constructed a house along the coastal road connecting the towns of Deia and Soller, commuting to photography assignments for prestigious clients such as Gucci and magazines like British Vogue. In 2020, Bellm, along with her husband, Mexican artist Edgar Lopez Arellano, was captivated by the 18th-century finca next door and decided to venture into the world of hospitality.
Hotel Corazon welcomed its first guests earlier this summer after more than two years of hard work by the couple, supported by a team from Moredesign, a local architecture firm well-regarded in glossy magazines like Architectural Digest.
“We were immersed in dust for months and months,” remarked Ms. Bellm, 35, as she moved from a spacious room with a central fireplace—ideal for cozy gatherings or sound baths, as she put it—and into a lush inner courtyard. The hotel’s aesthetics, especially its bedrooms, draw heavily from the organic architecture movement of the 1970s, emphasizing a harmonious blend of the artificial and natural realms.
Each room boasts unique designs but shares curved pigmented lime walls in gentle hues of pink, sage, and ocher. Custom-made furnishings by local artisans, shaggy carpets, and windows opening onto gardens filled with palm trees, jacarandas, honeysuckle, and cacti complete the picture. (Mr. Arellano, 40, an expert in creating zero-water cactus gardens, was busy potting several varieties on the nearby restaurant terrace.) Room rates range from 550 euros (approximately $600) to 1,800 euros.
Produce is harvested at the peak of its ripeness and served straight to the table. Food not grown on-site comes exclusively from local growers and suppliers.
Hotel Corazón has 50 garden beds filled with vegetables, fruits, and herbs, grown without pesticides, using local, regenerative farming techniques.
“When I first arrived here, I instantly knew what needed to be done and what this place had to offer,” said Ms. Bellm, sporting stonewashed denim flares and braided hair. “This island lacked a place like Corazon—a supercool hotel that feels like a friend’s private residence, centered around wellness, where there are no rules to break. I wanted to create a haven that my people—fashion enthusiasts—would absolutely adore.”
Earlier this month, supermodel Anja Rubik, who owns a house on Majorca, chose Hotel Corazon to celebrate her 40th birthday. Alexandre de Betak, a runway show producer, and Mario Sorrenti, the fashion photographer, also have holiday homes nearby.
But why do most of the fashion “it” crowd flock to Ibiza in the summer? Ms. Bellm expressed her disapproval.
“I think the real players come here,” she noted. “Sure, Ibiza is great for a quick visit, but it offers a different vibe, shall we say. Majorca is refreshingly unpretentious. You can lounge in your pajamas all day, especially here at Corazon. This is a haven for those who want to go barefoot, savor fruits straight from the trees, swim in the sea at night, and lose themselves in the pine forests.”
Concierge services will be available via WhatsApp for guests seeking advice on hidden swimming spots and caves during the summer, or hiking trails leading to waterfalls and meadows teeming with wild mountain flowers in the cooler months. The hotel’s menu features homemade date shakes and matcha smoothies for adventure fuel, and it offers yoga, sound healing, massage, and reiki sessions for relaxation.
The menu is designed to be “local, seasonal, medicinal, and delectable,” according to Ms. Bellm. Most of the produce is grown in Hotel Corazon’s newly established organic farm with 50 garden beds. Additionally, there’s an ongoing artist residency program, welcoming painters, sculptors, and ceramists selected by Ms. Bellm to stay and create art at the hotel, culminating in a final exhibition at Corazon’s gallery.
“I relish collaborating with artists and witnessing their creative processes—it inspires me to approach things differently in my own world,” said Ms. Bellm, who is currently primarily working with Zara. She added that she’s increasingly conducting photo shoots at the hotel and on the island. “Plus, we can connect them with the vibrant creative community here in Majorca, where they can repair their vintage cameras or fire their ceramics. I want people to thrive in this place, just as I have.”
After establishing her professional reputation with “rock ‘n’ roll babes,” Ms. Bellm shared that her current muses are “the fearless mothers of Majorca, who live nearby and take their babies to the rocks and swim naked with starfish in their hands. They’re incredibly bold.” Ms. Bellm’s son, Sage, was born on the island.
It’s no surprise that one of her favorite activities at the hotel is tending to the garden without a top on.
“We should definitely organize a sound bath down here; it really transports you to another realm,” she exclaimed while strolling through the farm and biting into a ripe peach. “The more I think about it, the more I want to be surrounded by the veggies and have them experience the gong too.”
Palma de Mallorca Airport (PMI) 40 min by car