Mattel Creations Unveils Daniel Arsham X Hot Wheels: A Fantastical Fusion of Timeless Toys
Prepare to venture into an electrifying realm where collectible cars meet artistic ingenuity. The revered playground for toy collectors, Mattel Creations, has collaborated with the enigmatic artist Daniel Arsham, sparking a captivating crossover between art and cherished childhood nostalgia.
This extraordinary collection caters to both high-end art enthusiasts and devoted car lovers. It successfully melds the realms of fine art with cherished memories of play, crafting an exclusive capsule that resonates with various cultural groups.
Ted Wu, Vice President, and Global Head of Design for Vehicles at Mattel, highlights this unique collaboration, stating, “Mattel Creations unites two legends – Hot Wheels and Daniel Arsham – to dissolve the boundaries between toys and art. The result is a one-of-a-kind collection born from a fascinating design challenge to bring Arsham’s iconic aesthetic to the world of Hot Wheels, a creation that will undoubtedly captivate Arsham and Hot Wheels devotees alike.”
Daniel Arsham is celebrated for his unique ventures into fictional archaeology, crafting a world where evocative characters and images are transformed into futuristic relics. His work taps into cherished memories, much like discovering a petrified Pikachu. An avid automotive enthusiast, Arsham has partnered with Mattel Creations to immortalize the quintessential toy car brand.
The Daniel Arsham x Hot Wheels collection will launch in four distinctive releases, referred to as “laps” in homage to this racing-themed partnership. This avant-garde collaboration takes a unique approach, reimagining eight classic Hot Wheels models and accessories as mesmerizing, eroded collectible artifacts.
The first release, Lap 1, scheduled for October 27, introduces a multi-layered capsule showcasing redefined versions of beloved classics from the Hot Wheels archive and Arsham’s personal collection. The specialized model cars in this release are crafted using Silkstone die-casts, a material employed exclusively for this project.
Discussing the collaboration, Arsham notes, “Mattel Creations explored innovative methods to bring my vision to life, pushing the boundaries and experimenting with novel materials and techniques. This marks the first time Silkstone has been employed in a Hot Wheels model, and it’s a groundbreaking moment for both of us.”
To kick off this collaboration, Mattel Creations will host a public pop-up store in New York City from October 21 to October 22. Guests will have the opportunity to acquire products before Lap 1’s official release. Notably, Daniel Arsham himself will be present on Saturday, from 12:00 to 1:00 p.m., to engage with fans, answer questions, and autograph memorabilia.
With the project already generating substantial excitement, the Daniel Arsham x Hot Wheels collection promises to unveil further surprises for enthusiasts and collectors, reinvigorating classic toys with a contemporary twist.
For additional information, visit creations.mattel.com→