Like a sleek racing car hitting the track for the first time, Reiss’ multi-year deal with the McLaren Formula 1 Team marked the genesis of a new era for the fashion label, its maiden voyage into formal sports partnerships. Seamlessly aligning with McLaren, they share a mutual dedication to excellence and pioneering style.
Embracing its ethos of meticulous craftsmanship, the initial capsule for McLaren’s team attire emerged as a fusion of sophistication and utility. Employing exacting techniques and advanced fabrics, it mirrored the intricacy of motorsport engineering within contemporary tailoring. With resounding acclaim from its clientele, Reiss has since expanded its offerings to the public – unveiling a range of items including adaptable polo shirts and robust leather jackets – bridging the realms of fashion and athleticism.
Explore the three distinct capsules showcased in the campaign visuals above.
In the latest unveiling, three distinct capsules converge on precision while diverging in stylistic flair, presenting a fresh interpretation of the exclusive McLaren uniform. The inaugural collection, dubbed “Hype,” introduces tailored silhouettes through a lineup of streetwear inspired by racing motifs. Revamped leather baseball jackets boasting sleek driver-inspired contours headline the collection, complemented by resort shirts and knitwear adorned with tour-inspired motifs in McLaren’s iconic orange hue.
Conversely, the “Dynamic” and “Fan Wear” capsules offer a more literal translation of refined aesthetics. Featuring coordinated suits, jackets, trousers, and quilted vests, the range seamlessly integrates sartorial cuts with technical fabrics, enhancing the versatility of each piece. Echoing the functionality of the F1 Team capsule, these wrinkle-resistant garments coalesce to form a wardrobe ideal for travel and active lifestyles. Additional highlights include mercerized polo shirts and jersey sweatshirts, rounding out the collection’s enduring engineered appeal.
In conjunction with the collection launch, Reiss and the McLaren Formula 1 Team unveil a captivating campaign set amidst the backdrop of the McLaren headquarters. Against the backdrop of the state-of-the-art workshop, a dynamic video showcases the garments suspended by mechanical apparatus within framed enclosures as they undergo rigorous testing, illustrating the interconnectedness of fashion and motorsport in their shared pursuit of pushing the boundaries of craftsmanship.
Discover the inaugural Reiss x McLaren Formula 1 collection exclusively on the brand’s website today.