A new era dawned at Helmut Lang with Peter Do’s inaugural collection as creative director for the SS24 season this past September. Committed to preserving Lang’s minimalist aesthetics, Do seamlessly integrated the brand’s core values with his penchant for precision, exquisite craftsmanship, and versatile pieces that exude both power and allure. Now, Do unveils his second collection for the brand, this time for the Pre-Fall 2024 season. In this latest offering, Do expands the Lang aesthetic in a manner perfectly suited for everyday city life.
As a pre-season collection, the focus shifts entirely to the essence of the wardrobe. Dispensing with the theatrics of a runway show, the collection delves into the profound versatility of how individuals can wear these new garments from sunrise to sunset, spanning various settings. Do’s ongoing rejuvenation of the Lang brand places a significant emphasis on tailoring, featuring cropped blazers, cream-colored suiting with a slightly relaxed touch, and chic overcoats.
The collection’s refined essence is further emphasized through everyday knitwear, complemented by detachable shoulder attachments, zip-ups seamlessly blending technical and classic styles, elevated cargo pants, and timeless wool trousers. A notable highlight is a series of raw denim pieces that meld archival Lang style notes with contemporary sentiments—embellished with paint splatters, flap pockets, and classic washes. With only his second collection for the brand, Do unmistakably demonstrates his commitment to bringing Lang’s minimal, wearable styles into the modern era, enveloped in an undeniably elegant aura.